SEO Services for Clinics
Clinic work splits into two halves: the pages that bring patients in, and keeping every one of them inside the advertising rules.
- Condition pages: a page for each condition patients come in with, written as information rather than as a promise about the result
- Practitioner pages: a page for each practitioner under their own name, which is the highest-intent search a clinic receives
- Google Business Profile: one listing for the practice with your actual profession as the primary category, plus one for each practitioner a patient can contact directly
- Advertising compliance audit: every page checked against section 133, with anything reading as a testimonial, an unsupported claim or an inducement without terms taken down
- Rebate and funding content: Medicare, private health and NDIS detail written out plainly, which patients search for constantly and which is information rather than advertising
- Booking page content: real words on the page your booking widget sits in, since the widget carries nothing the page can rank on
Why Clinic SEO Is a Different Game
Section 133 of the National Law makes it an offence to advertise a regulated health service using a testimonial. Sixteen professions are covered, including physiotherapy, chiropractic, psychology, dental, osteopathy and podiatry, while remedial massage, myotherapy, naturopathy and counselling are not registered, which is why a massage business can publish testimonials and the physiotherapist next door cannot.
The line sits at clinical care rather than at the review itself. A comment about the service you provide is not a testimonial about a health service, and a review you did not solicit on a platform you do not control is not your advertising either, although replying to a clinical review in a way that repeats the claim makes it yours.
What a clinic gets found on instead is information: the conditions people search before they have chosen anybody, the rebates they want explained, and the practitioners they search for by name. The one page that regularly has none of it is the booking page, because content sitting inside an embedded widget is not attributed to the page around it, so a booking page with nothing but the widget on it has nothing to rank with.
Where I work
Clinic SEO for Byron Bay and the Northern Rivers
Whether you are after SEO for a physiotherapy or chiropractic clinic in Byron Bay or clinic SEO across the Northern Rivers, the pages are built around the conditions people here actually search for and the practitioners they search for by name. A named practitioner search is the highest-intent search a clinic receives and it is the one almost no clinic has a page for. The broader searches, a profession and a town, come out of the ordinary local SEO work sitting behind them.
Every clinic gets one Google Business Profile for the practice, with your actual profession as the primary category rather than Medical clinic, and a separate listing for each practitioner a patient can contact directly at the address. A practitioner listing carries their own name and nothing else, because adding the clinic name to it is what gets it taken down as a duplicate.
The work behind this
Where the clinic work actually happens.
Other businesses I work with
The other four trades, each with a page of its own.
What is allowed
Frequently Asked Questions
Nearly all of them about the advertising rules.
Can a physio put Google reviews on their website?
Only the ones that say nothing about a symptom, a diagnosis, a treatment or a result. A comment about parking, reception or how well something was explained is about service rather than clinical care. Once a review touches the clinical side, publishing it on your own site makes you the advertiser of a testimonial about a regulated health service.
Can I write about a treatment on my website?
Yes, as information. A page explaining what a condition is, what the treatment usually involves and what to expect at an appointment is what patients search for before they choose anybody, and it is not advertising. What is not allowed is a claim that the treatment will achieve a particular result.
Should my clinic be on HotDoc or Healthengine?
They bring bookings and they also out-rank you for the search you want. If your own pages already rank, a booking arriving through their page is usually one you would have received anyway, minus their fee. If you are not ranking yet, they are a reasonable way to fill the diary while your own pages are built. Paying for both at once is rarely worth it.
Can I offer a new patient discount?
Yes, if the terms and conditions sit in the advertisement itself. The offer is not the problem, the missing terms are.
Is remedial massage covered by AHPRA?
No, and that changes what you are allowed to say. A clinic offering only unregistered services can publish client testimonials that the physiotherapist next door cannot.