SEO Services for Online Shops
Ecommerce work starts with the feed, because a fault there removes the entire catalogue rather than a few products.
- Merchant Center feed: your product feed built and validated so the catalogue qualifies for the free shopping listings
- Feed field compliance: the fields Australia requires set correctly, including prices with GST matching the site to the cent, brand, and the product identifiers Google expects
- Product page optimisation: descriptions rewritten in your own words, because a page carrying the same text as fifty other stores has nothing to rank on
- Collection structure: collections built around what people search for rather than how the catalogue is organised internally, with the empty ones removed
- Platform fixes: the Shopify and WooCommerce faults that suppress rankings, most of which are one line in a theme file
- Review markup: reviews collected on your own product pages so stars can appear in the results, which works for the products and not for the business itself
Why Ecommerce SEO Is a Different Game
The free product listings in Google's shopping results do not come out of your website's pages. They come out of a product feed in Google Merchant Center, which is why a shop can rank perfectly well in the ordinary results and be entirely absent from the shopping surfaces, where a growing share of product searches now ends. The same feed is what a shopping campaign in Google Ads runs on, so fixing it once serves both.
What decides whether a product gets in is specific and unforgiving, and the field that costs Australian shops the most is price. It goes in including GST and has to match the landing page and the checkout to the cent, and a feed sending prices without GST fails the whole catalogue rather than a handful of items. The next most common omission is the multipack and is_bundle pair, which Google requires wherever a product is sold as a multipack or a bundle.
The common advice about Shopify duplicate URLs is wrong. The canonical tags are correct out of the box: a product reached through a collection points back at the clean product address, a variant points at its parent, and a filtered collection points back at the collection. The damage is internal linking, because most themes link to products through whichever collection the customer is browsing and Google follows links more strongly than it follows canonicals. It is one filter in one theme file rather than a rebuild. If you cannot tell whether the problem is the feed, the product pages or the theme, that is what an SEO audit is for.
Where I work
Ecommerce SEO for Byron Bay and Northern Rivers Shops
Whether you want ecommerce SEO in Byron Bay or Shopify SEO across the Northern Rivers, the shops here are mostly selling nationally out of a shed or a studio, so almost none of the local ranking work that matters to a cafe applies. The work starts with the feed and then moves to the product pages, because that is the order the revenue responds in.
The returns page needs writing rather than pasting. Australian Consumer Law does not require you to accept a change of mind return, while Google expects a returns policy to exist and to be readable without logging in, so the page has to satisfy Google without muddling the statutory guarantees you do owe your customers.
The work behind this
The services an online shop needs, and the cost.
Other businesses I work with
The other trades I have pages for.
From shop owners
Frequently Asked Questions
Mostly about feeds and Shopify.
Why is Amazon out-ranking my own product pages?
Their domain is enormous and they carry your products as well. Your own brand name and your own product names are what you can win, and they are also the searches where the customer buys from you rather than from a marketplace taking a cut.
Why do my products keep getting knocked back?
Usually the price. Australia takes GST-inclusive prices and they have to match the landing page and the checkout exactly. After that it is a missing brand or a missing product code, and both are quick.
Are Shopify's duplicate product URLs hurting me?
Not through the canonical tags, which are correct out of the box. It is the theme linking to products through whichever collection the customer is browsing, and that is one filter in one file.
How much does ecommerce SEO cost?
From $199 a week, and a shop with two hundred products is more work than a shop with twelve, so the pricing page is where to start. A feed that has never been set up properly is usually a job with its own price rather than part of the monthly work.