The check
What You Get Back
The three things costing you enquiries
The problems I think matter most, in order. Often it is something surprisingly simple: the wrong Google category, a page you need but have not got, or something stopping Google reading the site properly.
Where you're showing up now
The searches you already appear for, roughly where you appear, and the important ones where you are missing.
What I'd fix first
The order I would tackle the problems, and why. I'll put an estimate against the work if you want one. Otherwise, take the list to your own developer.
Before you send it
Frequently Asked Questions
What does the free site check cost?
Nothing. If you want to go further afterwards, the work starts at $199 a week. Plenty of people just take the list to their own developer instead.
How long does it take?
Usually a response the same business day.
Do I need a Google listing for this?
No. If you have not got one, setting it up will be the first of the three things.
What if my website is terrible?
Then you'll get a short list. Most sites I look at have the same three or four underlying problems, and they usually do not need a rebuild to fix.